International Therapy Examination Council (ITEC) Certificate in Makeup Practice Test 2025 - Free ITEC Makeup Practice Questions and Study Guide

The primary purpose of blush in makeup application is to add color to the cheeks, giving the face a healthy and vibrant appearance. Blush helps to create a natural flush, mimicking the look of rosy, youthful skin. This is essential in enhancing one’s overall makeup look, as it brings life and brightness to the complexion, contrasting well against the foundation and other makeup elements.

While blush certainly adds warmth and dimension to the face, which can help define the cheekbones and create an inherent structure, the most fundamental role it plays is the infusion of color. This aspect is vital for an appealing makeup look, as it can make the face look more dynamic and engaging.

Other options address functions related to foundation or eye makeup, which do not align with the primary role of blush. Blush is specifically formulated to enhance the cheeks, contrasting with the other elements of makeup, which serve different purposes such as setting or defining other features.